Privacy Policy

Data protection

Unless otherwise specified below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations.
"Personal data" is all information that relates to an identified or identifiable natural person.

Server log files
You can visit our website without giving any personal information.
Every time our website is accessed, usage data is transmitted to us or our web host / IT service provider via your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. The processing takes place on the basis of Art. 6 Paragraph 1 lit.

Customer account orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing takes place on the basis of Art. 6 Paragraph 1 lit. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. Your customer account will then be deleted.


Collection, processing and transfer of personal data for orders
When you place an order, we only collect and process your personal data insofar as this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing takes place on the basis of Art. 6 Para. 1 lit. b GDPR and is necessary for the fulfillment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.


Contact / reviews / newsletter

Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent that you have made available. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Data collection when writing a comment
When you comment on an article or a contribution, we collect your personal data (name, email address, comment text) only to the extent that you have made available. The processing serves the purpose of enabling comments and displaying comments. By sending the comment, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. Your personal data will then be deleted.

When your comment is published, only the name you have given will be published.

Use of the email address for sending newsletters
We use your e-mail address, regardless of the contract processing, exclusively for our own advertising purposes for sending the newsletter, provided you have expressly consented to this. The processing takes place on the basis of Art. 6 Paragraph 1 lit. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.

Your data will be passed on to a service provider for email marketing as part of order processing. It will not be passed on to other third parties.

Merchandise management

Use of an external inventory control system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected during the order will be sent to
Shopify International Limited; Victoria Buildings, 2nd Floor 1-2 Haddington Road; Dublin 4, D04 XN32, Ireland.

Payment service provider / credit report


Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be clearly identified when the website is called up again.
We use these cookies for the purpose of making our offer more user-friendly, more effective and safer. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after changing pages.
The processing takes place on the basis of Art. 6 Paragraph 1 lit. f GDPR out of our predominant legitimate interest in guaranteeing the optimal functionality of the website and a user-friendly and effective design of our offer.
Cookies are saved on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and individually decide whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
Under the following links you can find out how you can manage cookies in the most important browsers (including deactivating them):
Chrome browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/en-us/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Analysis / advertising

The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f GDPR out of our overriding legitimate interest:

- on the needs-based and targeted design of the website, e.g. for analysis and statistics tools

- Addressing the site visitors in a targeted manner with interest-based advertising, e.g. with conversion tracking

For reasons that arise from your particular situation, you have the right to object at any time to this processing of personal data relating to you based on Article 6 (1) (f) GDPR.


Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google").
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies, which enable your use of the website to be analyzed. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be sent to a Google server in the USA and shortened there in exceptional cases.
Google has certified itself under the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link and install [https://tools.google.com/dlpage/gaoptout?hl=de].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must carry out the opt-out on all systems and devices used for this to have a comprehensive effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.
You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.

Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.

If you click on an advertisement placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can see that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked via the websites of Ads customers.
The information that is obtained with the help of the conversion cookie is used to generate conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the USA. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with the European data protection guidelines.
You can deactivate personalized advertising for you in the advertising settings on Google. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de.
Alternatively, you can prevent the use of cookies by third parties by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional information on opt-out mentioned there.
You will then not be included in the conversion tracking statistics.
You can find more information and Google's data protection declaration at: https://www.google.de/policies/privacy/

Use of Facebook remarketing
We use the remarketing function "Custom Audiences" from Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook") on our website.
The purpose of the application is to target visitors to the website with interest-based advertising on the Facebook social network.
For this purpose, the Facebook remarketing tag was implemented on the website. A direct connection to the Facebook servers is established via this tag when you visit the website. This will tell the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.
Your data may be transmitted to the USA. Facebook has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with European data protection guidelines.
You can deactivate the remarketing function "Custom Audiences" here.
You can find more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook's data protection information at https://www.facebook.com/about/privacy/.


Plug-ins

You can find more detailed information on the scope and purpose of the collection and use of the data as well as your rights and options for protecting your privacy in the linked data protection notices of the providers.

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php

Pinterest from Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/de/privacy-policy

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388

Xing from XING SE (Dammtorstrasse 30, 20354 Hamburg) https://www.xing.com/privacy

LinkedIn of the LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA)
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

Use of Instagram plug-ins
This website uses plug-ins from the Instagram online service operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram").
If you call up pages on our website with such a plug-in, a connection to the Instagram servers is established and the plug-in is displayed on the page by a message to your browser. This sends both your IP address and the information about which of our pages you have visited to the Instagram server.
If you are logged in to Instagram, Instagram will assign this information to your personal user account. When using the plug-in functions (e.g. clicking the “Instagram” button), this information is also assigned to your Instagram account, which you can only prevent by logging out before using the plug-in.
If you do not want Instagram to directly assign the information collected to your Instagram account, you must either log out of Instagram before visiting our website or by using an add-on, e.g. the script blocker "NoScript" (noscript. net), block the Instagram plug-in from loading on our website for your browser
For more information on the collection and use of data by Instagram, your rights in this regard and options for protecting your privacy, see Instagram's data protection information: https://help.instagram.com/155833707900388

Use of GoogleMaps
We use the function for embedding GoogleMaps maps from Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.

The function enables the visual display of geographic information and interactive maps. Google also collects, processes and uses data from visitors to the website when the pages in which GoogleMaps maps are integrated are accessed.
Your data may also be transmitted to the USA. Google has certified itself under the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines.
The processing takes place on the basis of Art. 6 Para. 1 lit.f GDPR from the legitimate interest in the needs-based and targeted design of our website.
You can find more information on the collection and use of data by Google in Google's data protection information at https://www.google.com/privacypolicy.html. There you can also change your settings in the data protection center so that you can manage and protect your data processed by Google.

Affected rights and storage duration

Duration of storage
After the contract has been fully processed, the data is initially stored for the duration of the warranty period, then taking into account statutory, in particular tax and commercial retention periods, and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR on: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Paragraph 1 GDPR, you have the right to object to processing based on Art. 6 Paragraph 1 f GDPR, as well as against processing for the purpose of direct mail.

Contact us if you wish. The contact details can be found in our imprint.

You can contact our data protection officer directly at: Markus Rellstab
markus.rellstab@hotmail.com

Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you are of the opinion that your personal data is not being processed lawfully.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 (1) (f) GDPR, you have the right to object to this processing at any time with future effect for reasons that arise from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data processing takes place for the purposes of direct advertising, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct advertising.

last update: 11/27/2020